BEHIND SHAG.
TAKE A LOOK
A CREATIVE platform for
EVERYONE
Founded in 2017, SHAG is an independent movement of young creatives who want to change the way we speak about sex, gender, our bodies and health.
We are a creative platform where young adults express,
engage and educate one another in sexual health,
relationships and sexual politics.
We aim for our platform to be as open as possible to anyone and everyone, a safe space to speak about the issues that affect young adults today.
ELLIE SOFTLEY - ELLIE SOFTLEY - ELLIE SOFTLEY - ELLIE SOFTLEY - ELLIE SOFTLEY
ELLIE SOFTLEY - ELLIE SOFTLEY - ELLIE SOFTLEY - ELLIE SOFTLEY - ELLIE SOFTLEY -
NAME |
Ellie Softley
LOCATION |
London, United Kingdom
TIME ON EARTH |
201480 earth hours
NICKNAME |
Elle
|
CREATIVE DIRECTOR
& FOUNDER
In 2017 Ellie created SHAG as a response to the absence of inclusive, educational and creative platforms for young people to express their sexuality and identity. Aswell as being the creative director of SHAG, Ellie works within the community in London whilst doing a degree in politics and has taught sexual health, consent and mindfulness in England and Africa. She has qualifications in work with domestic abuse victims and sexual assault survivors. She makes decisions and knows lots about sex.
ANTONINA ROSS - ANTONINA ROSS - ANTONINA ROSS - ANTONINA ROSS - ANTONINA ROSS
NAME |
Antonina Ross
LOCATION |
London, United Kingdom
TIME ON EARTH |
175200 earth hours
NICKNAME |
Ant
|
CREATIVE EDITOR
& WRITER
Antonina joined SHAG after attending one of our shoots in 2019. She quickly became involved in the team and is now our senior editor. Antonina is a part time bitch and a full time witch who has been studying spirituality and witchcraft for many years. As well as assisting shoots, commissioning work and inputting creative ideas, Antonina is our resident aunt and helping hand to all of our models and team and always provides us with the greatest snacks, constantly providing emotional and spiritual support.
​We want you to be part of the conversation and welcome you to contribute your words, art, music, thoughts and anything else you believe needs a platform.
Contact us via our email or on our social medias found at the bottom of the page.


Shag is whatever you need or want it to be.
It's fluid and constantly changing, reflecting a generation that demands more.
Ellie Softley, SHAG's Founder
OUR PEOPLE
MODELS | PHOTOGRAPHERS | ILLUSTRATORS | VIDEOGRAPHERS | WRITERS | AND MORE