Our shoots aren’t just about having your photograph taken but about being part of the bigger picture, sharing your story, forming connections with other creatives and being part of the movement.
You do not have to be a professional model to participate as it is vital we have everyday people contributing because that is exactly who we are representing.
Shag is whatever you need or want it to be. Its fluid, its constantly changing and it reflects a generation that demands more.
- Ellie Softley, SHAG's Founder